UNDP ESPA-3 supports the CEC on production and broadcast of the series of TV shows


The UNDP ESPA-3 supported the CEC in cooperating with the public broadcaster covering 99% of the territory of Armenia   on   conducting   the   voter   education campaign through the production and broadcast of five TV shows “Your Right to Vote” devoted to the   specific   topic   of   the   electoral   process, specifically focusing on women and people with disabilities participation in the electoral process as mainstream for each show. All 5 TV shows were aired   in   primetime   on   1   TV   channel   (and additionally were repeated in other time slots) and posted  on  their  YouTube  channel,  reaching different  target  audiences  –  watching  TV  and using social media. According to the information provided by Public TV, the TV shows were ranked for the first-second place for the timeslot among all TV channels.

TV shows were produced in a format of vox pop on the questions suggested by the CEC conducted by a popular showman and providing the clarification of each issue as a comment to each question discussed, a simple graphic was used to visualize the complicated information making it more accessible for different target audiences, including people with mental disabilities. The CEC Chairman and the CEC Secretary were guest speakers at the shows, explaining the most complicated issues of the electoral process.

Name Duration Broadcast time Link
Voter lists 17:18 27.11 16:10, 02.12 19:30 https://youtu.be/slvMhW gK04s
Election Campaign 22:25 02.12 – 20:00 https://youtu.be/qGNy4I Bpe6g
Local Elections 20:00 04.12 – 16:10 https://youtu.be/JrUjuTe9Sh4
Counting of votes 18:07 10.12 – 19:50 https://youtu.be/MVFPG H4Vcdc
Public Accountability 20:45 12.12 – 19:50 https://youtu.be/oQ- JGBMvIXI
Inclusiveness of Electoral Process 5:41 social media https://youtu.be/uMk2RgTlCn4

This new format used for voter education allowed the CEC to conduct a targeted and comprehensive voter education campaign being able to explain the most complicated issues of the electoral process in a simple and user-friendly manner. The CEC appraised the new method for conducting voter education campaigns, finding it as one of the most effective.


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