The UNDP ESPA-3 supported the CEC in cooperating with the public broadcaster covering 99% of the territory of Armenia on conducting the voter education campaign through the production and broadcast of five TV shows “Your Right to Vote” devoted to the specific topic of the electoral process, specifically focusing on women and people with disabilities participation in the electoral process as mainstream for each show. All 5 TV shows were aired in primetime on 1 TV channel (and additionally were repeated in other time slots) and posted on their YouTube channel, reaching different target audiences – watching TV and using social media. According to the information provided by Public TV, the TV shows were ranked for the first-second place for the timeslot among all TV channels.
TV shows were produced in a format of vox pop on the questions suggested by the CEC conducted by a popular showman and providing the clarification of each issue as a comment to each question discussed, a simple graphic was used to visualize the complicated information making it more accessible for different target audiences, including people with mental disabilities. The CEC Chairman and the CEC Secretary were guest speakers at the shows, explaining the most complicated issues of the electoral process.
|Voter lists||17:18||27.11 16:10, 02.12 19:30||https://youtu.be/slvMhW gK04s|
|Election Campaign||22:25||02.12 – 20:00||https://youtu.be/qGNy4I Bpe6g|
|Local Elections||20:00||04.12 – 16:10||https://youtu.be/JrUjuTe9Sh4|
|Counting of votes||18:07||10.12 – 19:50||https://youtu.be/MVFPG H4Vcdc|
|Public Accountability||20:45||12.12 – 19:50||https://youtu.be/oQ- JGBMvIXI|
|Inclusiveness of Electoral Process||5:41||social media||https://youtu.be/uMk2RgTlCn4|
This new format used for voter education allowed the CEC to conduct a targeted and comprehensive voter education campaign being able to explain the most complicated issues of the electoral process in a simple and user-friendly manner. The CEC appraised the new method for conducting voter education campaigns, finding it as one of the most effective.